Marketing Managers pay range in San Francisco
New workers and the lowest-paid 10% earn about $133,990 a year or less, while the top 10% make $333,430 or more. The middle half of marketing managers in San Francisco earn between $174,750 and $309,110.
- $134K10th
- $175K25th
- $220KMedian
- $309K75th
- $333K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $235,920 | $19,660 | $113.42 |
| Median | $220,480 | $18,373 | $106.00 |
| Entry level (25th percentile) | $174,750 | $14,562 | $84.01 |
| Experienced (75th percentile) | $309,110 | $25,759 | $148.61 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Marketing Managers pay in San Francisco vs. California and the U.S.
Marketing managers in San Francisco earn 13% more than the California average ($207,860) and 33% more than the U.S. average ($177,770). At the median the gap is +32% against the U.S. median of $166,790.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| San Francisco | $235,920 | $220,480 | $133,990 | $333,430 | 11,170 |
| California | $207,860 | $193,620 | $104,370 | $326,400 | 54,660 |
| United States | $177,770 | $166,790 | $90,260 | $293,610 | 395,240 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Marketing Managers salary after taxes in San Francisco
On the average salary of $235,920, a single filer in San Francisco takes home about $156,090 a year, or $13,007 a month and $6,003 every two weeks. Taxes take 34% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Is San Francisco a good place for marketing managers? Pay vs. cost of living
Prices in the San Francisco area are 16% above the U.S. average (BEA price parity 115.6), so the average $235,920 buys what about $204,060 would buy in a typical U.S. metro. This job pays 3.0 times the median wage of all jobs in San Francisco ($74,260). A typical home costs $1,149,215, or 4.9 years of this average salary before tax.
Marketing Managers salary in other California cities
San Francisco ranks 2nd of 24 California metro areas for this job; San Jose pays the most ($255,360).
- San Jose$255,360
- San Francisco$235,920
- Los Angeles$193,390
- San Diego$192,390
- Sacramento$187,120
- Santa Maria$181,920
- Oxnard$181,870
- Santa Cruz$181,210
- Napa$179,310
- San Luis Obispo$177,170
Highest-paying cities for marketing managers
San Jose, CA pays this job the most of the metro areas we cover ($255,360).
- San Jose, CA$255,360
- San Francisco, CA$235,920
- Boston, MA$216,770
- Boulder, CO$210,910
- New York, NY$207,770
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Marketing Managers salary in San Francisco: questions
How much do marketing managers make an hour in San Francisco?
$113.42 an hour on average, and $106.00 at the median (BLS, May 2025).
What is the entry-level marketing managers salary in San Francisco?
The lowest-paid 10% earn about $133,990 a year and the 25th percentile is $174,750, a fair guide to starting pay.
What is the marketing managers take-home pay in San Francisco?
About $156,090 a year ($13,007 a month) for a single filer on the average salary of $235,920. California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Do marketing managers earn more in San Francisco than elsewhere?
The average here is 33% more than the U.S. average for this job ($177,770).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area San Francisco-Oakland-Fremont, CA (41860). Relative standard error of the mean wage: 0.8%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
- Job concentration: location quotient 1.85, this job is 1.9 times as concentrated as in the U.S. overall.
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