Personal Financial Advisors pay range in Santa Rosa
New workers and the lowest-paid 10% earn about $60,600 a year or less, while the top 10% make $298,130 or more. The middle half of personal financial advisors in Santa Rosa earn between $78,220 and $164,900.
- $61K10th
- $78K25th
- $104KMedian
- $165K75th
- $298K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $140,920 | $11,743 | $67.75 |
| Median | $103,680 | $8,640 | $49.85 |
| Entry level (25th percentile) | $78,220 | $6,518 | $37.61 |
| Experienced (75th percentile) | $164,900 | $13,742 | $79.28 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Personal Financial Advisors pay in Santa Rosa vs. California and the U.S.
Personal financial advisors in Santa Rosa earn 17% less than the California average ($170,070) and 10% less than the U.S. average ($156,670). At the median the gap is -1% against the U.S. median of $105,070.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Santa Rosa | $140,920 | $103,680 | $60,600 | $298,130 | 190 |
| California | $170,070 | $130,330 | $67,690 | $393,860 | 32,200 |
| United States | $156,670 | $105,070 | $50,190 | $357,020 | 266,800 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Personal Financial Advisors salary after taxes in Santa Rosa
On the average salary of $140,920, a single filer in Santa Rosa takes home about $98,571 a year, or $8,214 a month and $3,791 every two weeks. Taxes take 30% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Is Santa Rosa a good place for personal financial advisors? Pay vs. cost of living
Prices in the Santa Rosa area are 8% above the U.S. average (BEA price parity 107.8), so the average $140,920 buys what about $130,743 would buy in a typical U.S. metro. This job pays 1.8 times the median wage of all jobs in Santa Rosa ($56,850). A typical home costs $796,761, or 5.7 years of this average salary before tax.
Personal Financial Advisors salary in other California cities
Santa Rosa ranks 13th of 21 California metro areas for this job; San Francisco pays the most ($214,350).
- San Francisco$214,350
- San Jose$206,970
- San Diego$175,290
- Santa Maria$170,980
- Sacramento$156,410
- Vallejo$152,900
- Los Angeles$151,050
- Salinas$146,330
- Napa$145,720
- Santa Rosa$140,920
Highest-paying cities for personal financial advisors
Staunton, VA pays this job the most of the metro areas we cover ($258,100).
- Staunton, VA$258,100
- Naples, FL$227,090
- New York, NY$217,170
- Macon, GA$214,380
- San Francisco, CA$214,350
Does this match what you are paid?
Anonymous, no account. Results update as visitors answer.
Share your pay anonymously
Personal Financial Advisors salary in Santa Rosa: questions
How much do personal financial advisors make an hour in Santa Rosa?
$67.75 an hour on average, and $49.85 at the median (BLS, May 2025).
What is the entry-level personal financial advisors salary in Santa Rosa?
The lowest-paid 10% earn about $60,600 a year and the 25th percentile is $78,220, a fair guide to starting pay.
What is the personal financial advisors take-home pay in Santa Rosa?
About $98,571 a year ($8,214 a month) for a single filer on the average salary of $140,920. California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Do personal financial advisors earn more in Santa Rosa than elsewhere?
The average here is 10% less than the U.S. average for this job ($156,670).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-2052; area Santa Rosa-Petaluma, CA (42220). Relative standard error of the mean wage: 6.4%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
- Job concentration: location quotient 0.53, this job is less common than in the U.S. overall (location quotient 0.53).
Read the full methodology. Spotted an error? Tell us.