SOC 27-3031 · Las Cruces, NM metro

Public Relations Specialists Salary in Las Cruces, NM

The average salary for public relations specialists in Las Cruces, New Mexico is $59,820 a year ($28.76 an hour), according to BLS estimates for May 2025. The median is $53,540: half of the 90 people in this job in the Las Cruces, NM metro area earn more than that, half earn less. That average is 29% less than the U.S. average for this job ($84,120).

$59,820average per year

$28.76 / hourMedian $53,540Take-home ≈ $48,600

  • $41K10th
  • $41K25th
  • $54KMedian
  • $68K75th
  • $95K90th

median average · bar = middle 50% of workers · how to read it

90people in this job
-29%vs U.S. average
#3 of 3New Mexico metros
90cost of living (U.S. = 100)
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Public Relations Specialists pay range in Las Cruces

New workers and the lowest-paid 10% earn about $41,450 a year or less, while the top 10% make $94,900 or more. The middle half of public relations specialists in Las Cruces earn between $41,450 and $68,460.

  • $41K10th
  • $41K25th
  • $54KMedian
  • $68K75th
  • $95K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$59,820$4,985$28.76
Median$53,540$4,462$25.74
Entry level (25th percentile)$41,450$3,454$19.93
Experienced (75th percentile)$68,460$5,705$32.91

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Public Relations Specialists pay in Las Cruces vs. New Mexico and the U.S.

Public relations specialists in Las Cruces earn 21% less than the New Mexico average ($75,750) and 29% less than the U.S. average ($84,120). At the median the gap is -28% against the U.S. median of $74,750.

AreaAverageMedian10th pct.90th pct.Jobs
Las Cruces$59,820$53,540$41,450$94,90090
New Mexico$75,750$68,700$43,080$123,1101,130
United States$84,120$74,750$44,110$135,150283,380

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Public Relations Specialists salary after taxes in Las Cruces

On the average salary of $59,820, a single filer in Las Cruces takes home about $48,600 a year, or $4,050 a month and $1,869 every two weeks. Taxes take 19% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

New Mexico paycheck calculator: try your own salary

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Is Las Cruces a good place for public relations specialists? Pay vs. cost of living

Prices in the Las Cruces area are 10% below the U.S. average (BEA price parity 90.2), so the average $59,820 buys what about $66,310 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Las Cruces ($42,070). A typical home costs $288,339, or 4.8 years of this average salary before tax.

See what $59,820 is worth in another city

Public Relations Specialists salary in other New Mexico cities

Las Cruces ranks 3rd of 3 New Mexico metro areas for this job; Albuquerque pays the most ($78,050).

All Public Relations Specialists salaries in New Mexico

Highest-paying cities for public relations specialists

San Jose, CA pays this job the most of the metro areas we cover ($126,870).

Public Relations Specialists salary by city

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Reviewed before it counts. Public Relations Specialists in Las Cruces, NM.

Public Relations Specialists salary in Las Cruces: questions

How much do public relations specialists make an hour in Las Cruces?

$28.76 an hour on average, and $25.74 at the median (BLS, May 2025).

What is the entry-level public relations specialists salary in Las Cruces?

The lowest-paid 10% earn about $41,450 a year and the 25th percentile is $41,450, a fair guide to starting pay.

What is the public relations specialists take-home pay in Las Cruces?

About $48,600 a year ($4,050 a month) for a single filer on the average salary of $59,820.

Do public relations specialists earn more in Las Cruces than elsewhere?

The average here is 29% less than the U.S. average for this job ($84,120).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 27-3031; area Las Cruces, NM (29740). Relative standard error of the mean wage: 4.8%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.64, this job is less common than in the U.S. overall (location quotient 0.64).

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