Retail Salespersons pay range in Lincoln
New workers and the lowest-paid 10% earn about $28,080 a year or less, while the top 10% make $45,130 or more. The middle half of retail salespersons in Lincoln earn between $28,740 and $36,430.
- $28K10th
- $29K25th
- $31KMedian
- $36K75th
- $45K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $34,660 | $2,888 | $16.66 |
| Median | $30,990 | $2,582 | $14.90 |
| Entry level (25th percentile) | $28,740 | $2,395 | $13.82 |
| Experienced (75th percentile) | $36,430 | $3,036 | $17.51 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Retail Salespersons pay in Lincoln vs. Nebraska and the U.S.
Retail salespersons in Lincoln earn about the same as the Nebraska average ($35,220) and 7% less than the U.S. average ($37,310). At the median the gap is -12% against the U.S. median of $35,410.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Lincoln | $34,660 | $30,990 | $28,080 | $45,130 | 4,080 |
| Nebraska | $35,220 | $31,870 | $28,080 | $46,380 | 22,780 |
| United States | $37,310 | $35,410 | $27,210 | $47,890 | 3,897,860 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Retail Salespersons salary after taxes in Lincoln
On the average salary of $34,660, a single filer in Lincoln takes home about $29,332 a year, or $2,444 a month and $1,128 every two weeks. Taxes take 15% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
Is Lincoln a good place for retail salespersons? Pay vs. cost of living
Prices in the Lincoln area are 8% below the U.S. average (BEA price parity 91.6), so the average $34,660 buys what about $37,846 would buy in a typical U.S. metro. This job pays 0.6 times the median wage of all jobs in Lincoln ($49,800). A typical home costs $304,242, or 8.8 years of this average salary before tax.
Retail Salespersons salary in other Nebraska cities
Lincoln ranks 2nd of 3 Nebraska metro areas for this job; Omaha pays the most ($35,610).
- Omaha$35,610
- Lincoln$34,660
- Grand Island$33,690
Highest-paying cities for retail salespersons
San Jose, CA pays this job the most of the metro areas we cover ($47,420).
- San Jose, CA$47,420
- San Francisco, CA$47,290
- Napa, CA$45,630
- Seattle, WA$45,020
- Mount Vernon, WA$44,690
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Retail Salespersons salary in Lincoln: questions
How much do retail salespersons make an hour in Lincoln?
$16.66 an hour on average, and $14.90 at the median (BLS, May 2025).
What is the entry-level retail salespersons salary in Lincoln?
The lowest-paid 10% earn about $28,080 a year and the 25th percentile is $28,740, a fair guide to starting pay.
What is the retail salespersons take-home pay in Lincoln?
About $29,332 a year ($2,444 a month) for a single filer on the average salary of $34,660.
Do retail salespersons earn more in Lincoln than elsewhere?
The average here is 7% less than the U.S. average for this job ($37,310).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Lincoln, NE (30700). Relative standard error of the mean wage: 0.7%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
- Job concentration: location quotient 0.89, this job is about as common as in the U.S. overall.
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