Sales Engineers Salary in Wisconsin

Sales engineers in Wisconsin earn the most in Milwaukee (average $143,750 a year) and the least in Green Bay ($116,270), across the 5 Wisconsin metro areas we cover. Statewide, BLS puts the sales engineers average at $129,680 and the median at $117,970 for 1,300 workers. The U.S. average for this job is $130,140.

Sales Engineers average salary by city in Wisconsin

Milwaukee$143,750
Madison$129,720
La Crosse$125,970
Appleton$119,190
Green Bay$116,270

Pay, take-home pay and cost of living

City	Average	Median	25th pct.	Take-home*	Cost of living
Milwaukee	$143,750	$119,950	$103,990	$102,541	97
Madison	$129,720	$119,900	$105,600	$93,738	97
La Crosse	$125,970	$118,760	$100,380	$91,397	92
Appleton	$119,190	$116,570	$86,870	$87,114	92
Green Bay	$116,270	$107,300	$91,240	$85,233	93

*Average salary after federal and state taxes for a single filer. Cost of living: BEA price parity, U.S. = 100.

Sales Engineers salary in other states

Sales Engineers salary by city and state

More about pay in Wisconsin

Sources and how to read this page

Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-9031.
U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.

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