SOC 41-4012 · Appleton, WI metro

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Salary in Appleton, WI

The average salary for sales representatives, wholesale and manufacturing (except technical and scientific products) in Appleton, Wisconsin is $75,210 a year ($36.16 an hour), according to BLS estimates for May 2025. The median is $63,840: half of the 1,640 people in this job in the Appleton, WI metro area earn more than that, half earn less. That average is 9% less than the U.S. average for this job ($82,530).

$75,210average per year

$36.16 / hourMedian $63,840Take-home ≈ $58,784

  • $38K10th
  • $49K25th
  • $64KMedian
  • $92K75th
  • $124K90th

median average · bar = middle 50% of workers · how to read it

1,640people in this job
-9%vs U.S. average
#9 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products pay range in Appleton

New workers and the lowest-paid 10% earn about $38,250 a year or less, while the top 10% make $124,110 or more. The middle half of sales representatives, wholesale and manufacturing (except technical and scientific products) in Appleton earn between $49,330 and $92,450.

  • $38K10th
  • $49K25th
  • $64KMedian
  • $92K75th
  • $124K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$75,210$6,268$36.16
Median$63,840$5,320$30.69
Entry level (25th percentile)$49,330$4,111$23.72
Experienced (75th percentile)$92,450$7,704$44.45

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products pay in Appleton vs. Wisconsin and the U.S.

Sales representatives, wholesale and manufacturing (except technical and scientific products) in Appleton earn 5% less than the Wisconsin average ($79,420) and 9% less than the U.S. average ($82,530). At the median the gap is -11% against the U.S. median of $72,080.

AreaAverageMedian10th pct.90th pct.Jobs
Appleton$75,210$63,840$38,250$124,1101,640
Wisconsin$79,420$65,930$39,060$130,51037,700
United States$82,530$72,080$39,090$137,5501,238,190

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salary after taxes in Appleton

On the average salary of $75,210, a single filer in Appleton takes home about $58,784 a year, or $4,899 a month and $2,261 every two weeks. Taxes take 22% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is Appleton a good place for sales representatives, wholesale and manufacturing (except technical and scientific products)? Pay vs. cost of living

Prices in the Appleton area are 8% below the U.S. average (BEA price parity 92.4), so the average $75,210 buys what about $81,379 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Appleton ($49,910). A typical home costs $350,370, or 4.7 years of this average salary before tax.

See what $75,210 is worth in another city

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salary in other Wisconsin cities

Appleton ranks 9th of 13 Wisconsin metro areas for this job; Kenosha pays the most ($84,530).

All Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salaries in Wisconsin

Highest-paying cities for sales representatives, wholesale and manufacturing (except technical and scientific products)

San Jose, CA pays this job the most of the metro areas we cover ($120,600).

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salary by city

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Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products salary in Appleton: questions

How much do sales representatives, wholesale and manufacturing (except technical and scientific products) make an hour in Appleton?

$36.16 an hour on average, and $30.69 at the median (BLS, May 2025).

What is the entry-level sales representatives, wholesale and manufacturing (except technical and scientific products) salary in Appleton?

The lowest-paid 10% earn about $38,250 a year and the 25th percentile is $49,330, a fair guide to starting pay.

What is the sales representatives, wholesale and manufacturing (except technical and scientific products) take-home pay in Appleton?

About $58,784 a year ($4,899 a month) for a single filer on the average salary of $75,210.

Do sales representatives, wholesale and manufacturing (except technical and scientific products) earn more in Appleton than elsewhere?

The average here is 9% less than the U.S. average for this job ($82,530).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-4012; area Appleton, WI (11540). Relative standard error of the mean wage: 1.4%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 1.66, this job is 1.7 times as concentrated as in the U.S. overall.

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