Market Research Analysts and Marketing Specialists pay range in Mobile
New workers and the lowest-paid 10% earn about $33,400 a year or less, while the top 10% make $106,900 or more. The middle half of market research analysts and marketing specialists in Mobile earn between $46,270 and $78,070.
- $33K10th
- $46K25th
- $60KMedian
- $78K75th
- $107K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $65,760 | $5,480 | $31.62 |
| Median | $60,340 | $5,028 | $29.01 |
| Entry level (25th percentile) | $46,270 | $3,856 | $22.25 |
| Experienced (75th percentile) | $78,070 | $6,506 | $37.53 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Mobile vs. Alabama and the U.S.
Market research analysts and marketing specialists in Mobile earn 4% less than the Alabama average ($68,500) and 27% less than the U.S. average ($89,490). At the median the gap is -23% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Mobile | $65,760 | $60,340 | $33,400 | $106,900 | 610 |
| Alabama | $68,500 | $59,530 | $36,100 | $114,010 | 8,390 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Mobile
On the average salary of $65,760, a single filer in Mobile takes home about $52,256 a year, or $4,355 a month and $2,010 every two weeks. Taxes take 21% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). City occupational taxes (for example in Birmingham and Gadsden) are not included.
Is Mobile a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Mobile area are 12% below the U.S. average (BEA price parity 88.1), so the average $65,760 buys what about $74,644 would buy in a typical U.S. metro. This job pays 1.3 times the median wage of all jobs in Mobile ($47,000). A typical home costs $197,857, or 3.0 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Alabama cities
Mobile ranks 6th of 12 Alabama metro areas for this job; Montgomery pays the most ($74,010).
- Montgomery$74,010
- Huntsville$72,650
- Birmingham$72,200
- Decatur$68,660
- Auburn$67,920
- Mobile$65,760
- Daphne$63,870
- Florence$61,290
- Tuscaloosa$60,720
- Dothan$56,540
All Market Research Analysts and Marketing Specialists salaries in Alabama
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Mobile: questions
How much do market research analysts and marketing specialists make an hour in Mobile?
$31.62 an hour on average, and $29.01 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Mobile?
The lowest-paid 10% earn about $33,400 a year and the 25th percentile is $46,270, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Mobile?
About $52,256 a year ($4,355 a month) for a single filer on the average salary of $65,760. City occupational taxes (for example in Birmingham and Gadsden) are not included.
Do market research analysts and marketing specialists earn more in Mobile than elsewhere?
The average here is 27% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Mobile, AL (33660). Relative standard error of the mean wage: 2.6%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). City occupational taxes (for example in Birmingham and Gadsden) are not included.
- Job concentration: location quotient 0.61, this job is less common than in the U.S. overall (location quotient 0.61).
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