Market Research Analysts and Marketing Specialists Salary by City

Top 15 cities for this job by average salary

San Jose, CA	$154,130
San Francisco, CA	$130,760
Seattle, WA	$116,050
Boston, MA	$109,840
Durham, NC	$107,080
New York, NY	$106,310
Boulder, CO	$105,070
Denver, CO	$103,200
Minneapolis, MN	$98,770
Washington, DC	$98,390
Portland, OR	$97,230
Richmond, VA	$96,240
Worcester, MA	$96,080
Los Angeles, CA	$95,930
Greeley, CO	$95,650

Average annual wage, BLS OEWS May 2025.

Map: Market Research Analysts and Marketing Specialists salary by metro area

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Market Research Analysts and Marketing Specialists salary by state

Massachusetts pays market research analysts and marketing specialists the most statewide, $108,600 a year on average. Statewide columns cover every employer in the state; city columns cover the metro areas we publish.

State	Statewide average	Statewide median	Jobs	Metros	Highest city average	Lowest city average
Massachusetts	$108,600	$101,810	39,710	6	$109,840	$82,990
California	$108,120	$94,700	119,070	25	$154,130	$68,110
Washington	$107,970	$95,120	24,460	11	$116,050	$71,700
Washington, D.C.	$106,270	$98,090	6,340	1	$98,390	$98,390
Delaware	$105,940	$101,270	3,570	1	$73,540	$73,540
New York	$103,270	$98,580	80,500	13	$106,310	$67,300
Colorado	$98,960	$93,050	27,880	7	$105,070	$79,420
New Jersey	$94,660	$88,190	22,990	3	$90,250	$71,650
Minnesota	$94,120	$87,510	21,280	5	$98,770	$71,470
Oregon	$90,540	$79,150	11,310	8	$97,230	$69,460
Rhode Island	$89,490	$86,240	3,210	1	$88,750	$88,750
North Carolina	$89,430	$78,410	30,700	15	$107,080	$65,340
Illinois	$87,940	$79,120	40,560	7	$90,330	$62,010
Virginia	$87,420	$76,980	25,610	9	$96,240	$67,270
Connecticut	$86,740	$77,740	9,930	5	$92,750	$70,470
Maryland	$85,610	$76,370	13,570	4	$83,910	$67,070
Georgia	$84,540	$75,850	27,810	13	$90,040	$62,210
South Carolina	$81,470	$69,440	11,920	8	$85,160	$66,830
Florida	$81,010	$75,450	60,770	22	$89,230	$62,610
Arizona	$80,310	$71,940	15,850	7	$83,390	$59,870
New Hampshire	$80,090	$64,570	4,200	1	$81,680	$81,680
Texas	$79,770	$72,520	63,350	25	$89,840	$54,950
Tennessee	$79,640	$69,790	13,040	10	$89,710	$61,370
Maine	$79,240	$71,980	2,390	3	$81,010	$72,180
Missouri	$78,560	$70,140	14,890	8	$80,740	$59,030
Ohio	$78,560	$72,790	27,370	12	$84,620	$61,150
Arkansas	$78,430	$65,430	6,250	5	$93,500	$62,330
Vermont	$78,420	$74,880	860	1	$80,030	$80,030
Kansas	$77,490	$70,430	8,090	4	$79,190	$68,190
Michigan	$77,240	$66,780	24,220	15	$86,530	$61,710
Pennsylvania	$77,100	$68,760	31,040	16	$89,290	$57,720
Nevada	$76,790	$71,840	5,780	3	$78,220	$69,760
South Dakota	$73,980	$63,490	1,530	2	$77,120	$70,580
Wisconsin	$73,910	$64,800	15,600	13	$80,010	$69,240
Iowa	$73,380	$66,390	8,880	8	$84,210	$64,940
Idaho	$73,110	$60,970	3,780	6	$75,070	$62,700
Indiana	$72,460	$63,700	14,400	12	$76,930	$60,510
Utah	$71,490	$62,630	14,510	5	$74,150	$63,850
Montana	$71,250	$68,080	1,460	5	$73,520	$64,810
Kentucky	$70,220	$61,480	6,290	6	$83,000	$66,060
Alaska	$70,110	$66,710	570	2	$72,660	$63,990
Wyoming	$69,760	$60,990	850	2	$69,300	$66,150
Oklahoma	$69,590	$61,940	6,620	4	$72,940	$64,440
Louisiana	$68,520	$59,690	5,360	9	$72,370	$57,800
Alabama	$68,500	$59,530	8,390	12	$74,010	$53,720
New Mexico	$67,090	$61,950	1,610	4	$68,340	$62,840
North Dakota	$66,940	$61,580	1,550	4	$69,500	$65,680
Nebraska	$64,970	$60,000	3,780	3	$66,710	$57,860
Hawaii	$64,720	$59,390	1,610	2	$69,720	$52,500
Mississippi	$61,820	$56,640	2,620	3	$66,410	$54,210
West Virginia	$58,360	$52,340	1,650	7	$60,390	$52,620
Puerto Rico	$45,470	$39,330	2,420	5	$56,460	$31,020

Market Research Analysts and Marketing Specialists salary in every city we cover

Sort by any column. Each city links to its pay range, take-home pay and cost of living.

Metro area	Average	Median	Hourly	Jobs
San Jose, CA	$154,130	$141,960	$74.10	12,710
San Francisco, CA	$130,760	$123,250	$62.87	24,120
Seattle, WA	$116,050	$102,170	$55.79	18,030
Boston, MA	$109,840	$102,390	$52.81	32,310
Durham, NC	$107,080	$93,110	$51.48	2,740
New York, NY	$106,310	$100,520	$51.11	79,290
Boulder, CO	$105,070	$97,600	$50.52	3,130
Denver, CO	$103,200	$99,040	$49.62	17,000
Minneapolis, MN	$98,770	$97,910	$47.48	16,760
Washington, DC	$98,390	$87,160	$47.30	21,090
Portland, OR	$97,230	$85,350	$46.75	8,130
Richmond, VA	$96,240	$81,660	$46.27	4,550
Worcester, MA	$96,080	$90,300	$46.19	2,030
Los Angeles, CA	$95,930	$82,990	$46.12	39,390
Greeley, CO	$95,650	$85,830	$45.99	780
Charlotte, NC	$95,640	$82,930	$45.98	9,500
San Diego, CA	$93,680	$79,440	$45.04	n/a
Fayetteville, AR	$93,500	$83,000	$44.95	2,590
Bridgeport, CT	$92,750	$81,030	$44.59	3,460
Springfield, MA	$92,290	$85,970	$44.37	1,050
Olympia, WA	$92,130	$79,910	$44.29	620
Oxnard, CA	$92,100	$80,100	$44.28	1,570
Rochester, MN	$91,190	$83,030	$43.84	320
Chicago, IL	$90,330	$80,400	$43.43	30,970
Trenton, NJ	$90,250	$82,110	$43.39	1,140
Santa Maria, CA	$90,200	$79,710	$43.37	960
Dalton, GA	$90,040	$79,040	$43.29	260
Raleigh, NC	$89,970	$78,980	$43.25	6,470
Austin, TX	$89,840	$80,460	$43.19	8,270
Nashville, TN	$89,710	$77,240	$43.13	5,510
Colorado Springs, CO	$89,580	$90,210	$43.07	2,680
Philadelphia, PA	$89,290	$79,420	$42.93	17,600
Pittsfield, MA	$89,290	$75,940	$42.93	300
Fort Myers, FL	$89,230	$65,180	$42.90	1,390
Barnstable, MA	$89,040	$79,150	$42.81	440
Santa Rosa, CA	$88,910	$78,810	$42.74	960
Providence, RI	$88,750	$83,960	$42.67	4,080
Peoria, IL	$88,560	$78,700	$42.58	1,080
Santa Cruz, CA	$88,560	$78,880	$42.58	440
Bremerton, WA	$88,310	$76,220	$42.46	340
Atlanta, GA	$88,200	$79,030	$42.40	19,920
Sacramento, CA	$87,650	$78,630	$42.14	4,470
Hartford, CT	$87,270	$78,220	$41.96	3,080
Ithaca, NY	$86,800	$78,810	$41.73	240
Niles, MI	$86,530	$75,470	$41.60	320
Napa, CA	$86,140	$81,440	$41.41	390
Spartanburg, SC	$85,160	$74,510	$40.94	570
Sarasota, FL	$84,790	$73,260	$40.77	1,590
Cincinnati, OH	$84,620	$75,750	$40.68	7,080
Kennewick, WA	$84,580	$76,540	$40.67	370
Albany, NY	$84,460	$76,140	$40.61	2,160
Jacksonville, FL	$84,340	$76,740	$40.55	4,380
Davenport, IA	$84,210	$71,590	$40.49	1,080
Dallas, TX	$84,070	$75,240	$40.42	20,900
Baltimore, MD	$83,910	$74,620	$40.34	5,920
Kiryas Joel, NY	$83,720	$76,300	$40.25	970
Syracuse, NY	$83,670	$77,110	$40.23	1,180
Detroit, MI	$83,400	$77,100	$40.10	11,710
Columbia, SC	$83,400	$68,600	$40.10	1,800
Phoenix, AZ	$83,390	$74,590	$40.09	12,220
Buffalo, NY	$83,010	$75,990	$39.91	2,520
Lexington, KY	$83,000	$65,280	$39.91	1,140
Amherst, MA	$82,990	$72,550	$39.90	350
Fort Collins, CO	$82,780	$74,240	$39.80	1,610
Orlando, FL	$82,300	$72,860	$39.57	8,780
Hickory, NC	$82,280	$75,450	$39.56	590
Miami, FL	$82,060	$78,990	$39.45	n/a
Vallejo, CA	$81,900	$73,470	$39.38	370
Des Moines, IA	$81,870	$76,580	$39.36	3,440
New Haven, CT	$81,800	$74,790	$39.33	1,230
Manchester, NH	$81,680	$70,570	$39.27	980
Rochester, NY	$81,630	$77,170	$39.24	2,550
Greenville, SC	$81,610	$71,910	$39.24	2,430
Bend, OR	$81,600	$77,240	$39.23	510
Greenville, NC	$81,590	$73,300	$39.23	270
Hanford, CA	$81,460	$70,720	$39.16	80
Palm Bay, FL	$81,190	$73,350	$39.04	1,040
Columbus, OH	$81,140	$77,010	$39.01	5,880
Portland, ME	$81,010	$73,420	$38.95	1,240
Hilton Head Island, SC	$80,850	$71,330	$38.87	450
Glens Falls, NY	$80,830	$72,580	$38.86	170
Redding, CA	$80,800	$68,140	$38.84	220
St. Louis, MO	$80,740	$74,130	$38.82	6,980
Spokane, WA	$80,670	$70,390	$38.79	1,200
Burlington, NC	$80,600	$77,860	$38.75	300
Lakeland, FL	$80,540	$76,630	$38.72	1,050
Kansas City, MO	$80,300	$72,580	$38.61	6,920
Pueblo, CO	$80,290	$69,990	$38.60	270
Stockton, CA	$80,090	$73,650	$38.51	730
Mankato, MN	$80,090	$73,020	$38.51	230
Wilmington, NC	$80,060	$69,480	$38.49	880
Burlington, VT	$80,030	$74,690	$38.48	410
Milwaukee, WI	$80,010	$73,880	$38.47	4,610
Greensboro, NC	$80,000	$74,060	$38.46	2,000
Modesto, CA	$79,680	$71,600	$38.31	580
Riverside, CA	$79,640	$69,840	$38.29	5,280
Grand Junction, CO	$79,420	$63,640	$38.18	330
Midland, TX	$79,330	$72,550	$38.14	250
Lawrence, KS	$79,190	$67,060	$38.07	260
Longview, WA	$79,000	$71,120	$37.98	100
Winston-Salem, NC	$78,950	$73,320	$37.96	1,300
Charleston, SC	$78,940	$65,650	$37.95	2,160
Mount Vernon, WA	$78,900	$68,710	$37.93	200
Naples, FL	$78,830	$75,280	$37.90	800
Wenatchee, WA	$78,830	$69,160	$37.90	160
Lexington Park, MD	$78,770	$73,320	$37.87	200
Charlottesville, VA	$78,740	$72,010	$37.86	700
Tampa, FL	$78,680	$75,210	$37.83	8,420
Waterbury, CT	$78,640	$72,070	$37.81	810
Wildwood, FL	$78,580	$72,890	$37.78	110
Bakersfield, CA	$78,380	$69,910	$37.68	740
Bowling Green, KY	$78,330	$60,200	$37.66	240
San Luis Obispo, CA	$78,220	$66,660	$37.61	520
Las Vegas, NV	$78,220	$74,670	$37.60	4,600
Utica, NY	$78,200	$70,170	$37.60	460
Binghamton, NY	$77,970	$66,330	$37.49	340
Columbus, GA	$77,810	$68,080	$37.41	470
Salinas, CA	$77,760	$70,440	$37.38	540
Memphis, TN	$77,700	$71,600	$37.36	1,880
Sioux Falls, SD	$77,120	$66,060	$37.08	760
Columbus, IN	$76,930	$66,390	$36.98	180
Ann Arbor, MI	$76,810	$66,210	$36.93	1,160
St. Cloud, MN	$76,780	$73,000	$36.91	350
Kenosha, WI	$76,630	$70,690	$36.84	380
Chico, CA	$76,540	$70,820	$36.80	320
Gainesville, FL	$76,430	$70,920	$36.75	670
Harrisburg, PA	$76,250	$71,500	$36.66	1,560
Yuba City, CA	$76,220	$65,410	$36.65	110
Corvallis, OR	$76,210	$64,700	$36.64	160
Visalia, CA	$76,130	$66,330	$36.60	340
Rocky Mount, NC	$76,090	$68,730	$36.58	160
Jackson, MI	$76,080	$65,510	$36.58	220
San Antonio, TX	$76,020	$65,950	$36.55	4,140
Savannah, GA	$76,020	$70,860	$36.55	690
Owensboro, KY	$75,980	$53,950	$36.53	110
Victoria, TX	$75,900	$60,760	$36.49	70
Crestview, FL	$75,730	$62,180	$36.41	490
Racine, WI	$75,580	$70,660	$36.34	280
Asheville, NC	$75,540	$63,760	$36.32	850
Allentown, PA	$75,520	$67,740	$36.31	1,400
Port St. Lucie, FL	$75,520	$71,310	$36.31	620
Chattanooga, TN	$75,310	$66,460	$36.21	990
Merced, CA	$75,290	$65,640	$36.20	170
Virginia Beach, VA	$75,210	$69,560	$36.16	3,500
Boise, ID	$75,070	$62,380	$36.09	2,020
Indianapolis, IN	$75,040	$65,200	$36.08	6,330
Staunton, VA	$75,020	$69,660	$36.07	160
Cleveland, OH	$75,020	$71,350	$36.07	5,440
York, PA	$74,930	$65,020	$36.03	570
Madison, WI	$74,820	$67,990	$35.97	2,640
Battle Creek, MI	$74,620	$70,380	$35.88	250
Lafayette, IN	$74,590	$64,120	$35.86	280
Kingston, NY	$74,580	$62,710	$35.85	260
Salem, OR	$74,520	$64,160	$35.83	590
Deltona, FL	$74,350	$67,020	$35.75	940
Midland, MI	$74,300	$71,490	$35.72	200
Decatur, IL	$74,150	$68,080	$35.65	140
Provo, UT	$74,150	$62,960	$35.65	3,270
Tallahassee, FL	$74,140	$65,000	$35.65	940
Montgomery, AL	$74,010	$61,240	$35.58	620
Springfield, IL	$73,920	$65,090	$35.54	410
Bangor, ME	$73,860	$63,600	$35.51	210
Bellingham, WA	$73,800	$63,570	$35.48	470
Grants Pass, OR	$73,780	$65,590	$35.47	70
Winchester, VA	$73,670	$66,920	$35.42	330
Houston, TX	$73,640	$67,370	$35.40	14,480
Dover, DE	$73,540	$65,520	$35.36	180
Bozeman, MT	$73,520	$65,990	$35.35	320
Topeka, KS	$73,510	$65,340	$35.34	620
Akron, OH	$73,430	$66,000	$35.30	1,480
Pinehurst, NC	$73,410	$64,080	$35.29	160
Elkhart, IN	$73,310	$65,240	$35.25	560
Sheboygan, WI	$73,110	$63,990	$35.15	200
Fresno, CA	$73,030	$62,880	$35.11	1,350
Lawton, OK	$72,940	$62,590	$35.07	120
Carson City, NV	$72,750	$60,250	$34.97	80
Salt Lake City, UT	$72,690	$64,670	$34.95	8,250
Lancaster, PA	$72,660	$64,790	$34.93	990
Anchorage, AK	$72,660	$68,720	$34.93	380
Huntsville, AL	$72,650	$59,230	$34.93	960
Pensacola, FL	$72,630	$63,400	$34.92	950
Yakima, WA	$72,490	$64,900	$34.85	240
Columbia, MO	$72,440	$64,720	$34.83	600
New Orleans, LA	$72,370	$65,590	$34.79	1,580
Goldsboro, NC	$72,350	$64,940	$34.78	110
Roanoke, VA	$72,240	$64,340	$34.73	700
Birmingham, AL	$72,200	$62,190	$34.71	2,660
Wausau, WI	$72,200	$65,060	$34.71	240
Lewiston, ME	$72,180	$66,820	$34.70	130
Tulsa, OK	$72,160	$63,130	$34.69	1,860
Valdosta, GA	$72,100	$64,840	$34.66	110
Pittsburgh, PA	$72,090	$63,190	$34.66	4,940
Wichita, KS	$72,090	$63,890	$34.66	1,470
Atlantic City, NJ	$72,030	$69,780	$34.63	520
Medford, OR	$71,990	$64,580	$34.61	360
Grand Rapids, MI	$71,970	$64,880	$34.60	2,980
Cedar Rapids, IA	$71,930	$63,630	$34.58	960
Champaign, IL	$71,830	$65,840	$34.54	380
Florence, SC	$71,720	$59,280	$34.48	250
Walla Walla, WA	$71,700	$63,120	$34.47	60
Vineland, NJ	$71,650	$64,990	$34.45	110
Little Rock, AR	$71,620	$62,790	$34.43	1,400
Eugene, OR	$71,570	$64,520	$34.41	630
Elizabethtown, KY	$71,520	$64,460	$34.38	130
Reading, PA	$71,500	$63,040	$34.37	520
Duluth, MN	$71,470	$63,380	$34.36	330
Monroe, MI	$71,460	$64,500	$34.36	140
Augusta, GA	$71,400	$60,920	$34.33	680
Dayton, OH	$71,250	$64,100	$34.25	1,420
Oklahoma City, OK	$71,010	$63,160	$34.14	3,130
Athens, GA	$71,000	$65,810	$34.13	420
Rome, GA	$70,930	$63,060	$34.10	120
Gainesville, GA	$70,860	$64,570	$34.07	290
South Bend, IN	$70,830	$64,000	$34.05	620
Punta Gorda, FL	$70,630	$63,450	$33.96	190
Albany, GA	$70,630	$58,550	$33.96	140
Rapid City, SD	$70,580	$61,700	$33.93	220
Panama City, FL	$70,540	$65,000	$33.91	310
Chambersburg, PA	$70,530	$65,900	$33.91	180
Lansing, MI	$70,470	$64,690	$33.88	1,050
Norwich, CT	$70,470	$62,700	$33.88	350
Macon, GA	$70,450	$60,510	$33.87	280
Janesville, WI	$70,160	$62,480	$33.73	290
Appleton, WI	$70,110	$65,110	$33.71	690
Kingsport, TN	$70,100	$65,420	$33.70	440
Hagerstown, MD	$70,070	$64,470	$33.69	370
Louisville, KY	$70,050	$63,280	$33.68	2,290
Fond du Lac, WI	$70,030	$62,370	$33.67	150
Jefferson City, MO	$70,000	$62,460	$33.66	270
Sierra Vista, AZ	$69,870	$61,690	$33.59	100
Eau Claire, WI	$69,830	$61,990	$33.57	460
Bloomington, IN	$69,810	$62,130	$33.56	280
Reno, NV	$69,760	$66,260	$33.54	780
Honolulu, HI	$69,720	$62,990	$33.52	1,090
Green Bay, WI	$69,710	$63,050	$33.51	830
Kalamazoo, MI	$69,590	$61,820	$33.46	610
Oshkosh, WI	$69,580	$63,060	$33.45	600
Bismarck, ND	$69,500	$62,400	$33.41	230
Albany, OR	$69,460	$62,440	$33.39	100
Sebastian, FL	$69,450	$60,880	$33.39	220
Billings, MT	$69,440	$67,380	$33.39	250
Dubuque, IA	$69,410	$61,660	$33.37	330
Blacksburg, VA	$69,400	$62,790	$33.36	270
St. Joseph, MO	$69,390	$58,530	$33.36	160
Cheyenne, WY	$69,300	$63,590	$33.32	130
La Crosse, WI	$69,240	$61,930	$33.29	370
Elmira, NY	$69,220	$58,410	$33.28	120
Fort Wayne, IN	$68,940	$61,730	$33.14	1,040
Iowa City, IA	$68,920	$63,790	$33.14	460
Lima, OH	$68,880	$61,560	$33.12	130
Waterloo, IA	$68,830	$64,000	$33.09	370
Rockford, IL	$68,750	$61,810	$33.05	460
Fort Smith, AR	$68,700	$58,970	$33.03	290
Decatur, AL	$68,660	$56,450	$33.01	180
Lebanon, PA	$68,590	$61,770	$32.98	120
Ocala, FL	$68,590	$60,820	$32.98	440
Helena, MT	$68,590	$65,820	$32.98	130
Toledo, OH	$68,520	$62,950	$32.94	1,080
Missoula, MT	$68,430	$65,350	$32.90	280
Santa Fe, NM	$68,340	$60,560	$32.86	150
Sumter, SC	$68,300	$54,980	$32.84	100
Manhattan, KS	$68,190	$61,100	$32.78	220
Knoxville, TN	$68,150	$62,890	$32.77	1,730
College Station, TX	$68,110	$61,620	$32.75	380
El Centro, CA	$68,110	$60,540	$32.74	100
Williamsport, PA	$68,080	$61,260	$32.73	150
Amarillo, TX	$68,030	$61,380	$32.71	310
Auburn, AL	$67,920	$59,650	$32.65	280
Fayetteville, NC	$67,810	$57,730	$32.60	360
Altoona, PA	$67,790	$61,740	$32.59	150
Odessa, TX	$67,550	$56,330	$32.48	100
Albuquerque, NM	$67,490	$62,040	$32.45	900
Flagstaff, AZ	$67,470	$60,530	$32.44	260
Sherman, TX	$67,420	$59,950	$32.41	130
Lynchburg, VA	$67,390	$60,310	$32.40	430
Killeen, TX	$67,340	$58,990	$32.38	340
Watertown, NY	$67,300	$59,700	$32.36	120
Harrisonburg, VA	$67,270	$61,950	$32.34	290
Ames, IA	$67,170	$61,100	$32.30	380
Fargo, ND	$67,140	$61,680	$32.28	790
Baton Rouge, LA	$67,120	$59,680	$32.27	1,260
Salisbury, MD	$67,070	$61,990	$32.24	160
Terre Haute, IN	$67,020	$63,710	$32.22	170
Yuma, AZ	$66,970	$57,950	$32.20	190
Grand Forks, ND	$66,880	$60,530	$32.16	190
Scranton, PA	$66,870	$60,440	$32.15	770
Myrtle Beach, SC	$66,830	$57,840	$32.13	590
Lewiston, ID	$66,800	$60,270	$32.12	90
State College, PA	$66,740	$61,050	$32.09	280
Omaha, NE	$66,710	$62,280	$32.07	2,160
Pocatello, ID	$66,490	$62,440	$31.97	110
Jackson, MS	$66,410	$60,310	$31.93	670
Evansville, IN	$66,290	$59,770	$31.87	580
Casper, WY	$66,150	$59,990	$31.80	120
Paducah, KY	$66,060	$60,720	$31.76	150
Jonesboro, AR	$66,020	$50,900	$31.74	170
Ogden, UT	$66,020	$59,140	$31.74	1,380
Erie, PA	$66,000	$60,700	$31.73	420
Springfield, OH	$65,980	$61,210	$31.72	100
Kokomo, IN	$65,830	$62,450	$31.65	70
Mobile, AL	$65,760	$60,340	$31.62	610
Minot, ND	$65,680	$61,310	$31.58	100
Morristown, TN	$65,550	$62,410	$31.52	100
Coeur d'Alene, ID	$65,480	$59,520	$31.48	290
Logan, UT	$65,480	$61,540	$31.48	360
Tucson, AZ	$65,470	$59,540	$31.48	1,550
Jacksonville, NC	$65,340	$58,800	$31.41	170
Shreveport, LA	$65,330	$53,050	$31.41	390
Youngstown, OH	$65,280	$59,700	$31.39	410
Johnson City, TN	$65,270	$58,760	$31.38	220
Bay City, MI	$65,130	$55,220	$31.31	110
Sioux City, IA	$64,940	$56,230	$31.22	220
Traverse City, MI	$64,810	$59,460	$31.16	340
Great Falls, MT	$64,810	$60,440	$31.16	80
Flint, MI	$64,790	$59,990	$31.15	410
Clarksville, TN	$64,780	$58,020	$31.15	250
Saginaw, MI	$64,590	$58,870	$31.05	320
Sandusky, OH	$64,580	$60,110	$31.05	180
Twin Falls, ID	$64,550	$55,090	$31.03	120
Brunswick, GA	$64,520	$56,350	$31.02	120
Enid, OK	$64,440	$59,510	$30.98	70
Michigan City, IN	$64,380	$59,500	$30.95	120
Abilene, TX	$64,260	$58,980	$30.89	190
Farmington, NM	$64,060	$59,400	$30.80	50
Fairbanks, AK	$63,990	$56,920	$30.76	50
Daphne, AL	$63,870	$57,000	$30.71	370
St. George, UT	$63,850	$58,310	$30.70	450
Homosassa Springs, FL	$63,680	$59,690	$30.62	80
Canton, OH	$63,620	$59,660	$30.59	580
Prescott Valley, AZ	$63,560	$61,010	$30.56	250
Houma, LA	$63,530	$59,260	$30.54	160
Longview, TX	$63,480	$58,840	$30.52	270
Las Cruces, NM	$62,840	$63,450	$30.21	140
Hammond, LA	$62,770	$51,620	$30.18	100
Springfield, MO	$62,730	$57,280	$30.16	900
Idaho Falls, ID	$62,700	$55,550	$30.14	250
Sebring, FL	$62,610	$59,020	$30.10	70
Tyler, TX	$62,570	$51,920	$30.08	280
Lafayette, LA	$62,360	$56,660	$29.98	420
Hot Springs, AR	$62,330	$50,950	$29.97	110
Waco, TX	$62,290	$56,310	$29.95	360
Jackson, TN	$62,220	$57,790	$29.91	140
Warner Robins, GA	$62,210	$55,800	$29.91	190
Lincoln, NE	$62,150	$58,750	$29.88	750
Joplin, MO	$62,110	$55,050	$29.86	270
Kankakee, IL	$62,010	$56,110	$29.81	100
Muskegon, MI	$61,710	$58,400	$29.67	190
Cleveland, TN	$61,370	$61,580	$29.51	130
Florence, AL	$61,290	$51,940	$29.47	160
Mansfield, OH	$61,150	$56,550	$29.40	110
Corpus Christi, TX	$61,020	$55,980	$29.34	380
Tuscaloosa, AL	$60,720	$53,090	$29.19	310
Muncie, IN	$60,510	$54,440	$29.09	190
Morgantown, WV	$60,390	$54,660	$29.04	180
Huntington, WV	$60,250	$55,700	$28.97	290
Lake Charles, LA	$59,970	$51,080	$28.83	160
Lake Havasu City, AZ	$59,870	$51,560	$28.79	160
Beaumont, TX	$59,710	$52,530	$28.71	410
Johnstown, PA	$59,700	$50,770	$28.70	110
Lubbock, TX	$59,700	$52,820	$28.70	360
Gulfport, MS	$59,630	$54,820	$28.67	330
Wichita Falls, TX	$59,540	$47,840	$28.62	120
Wheeling, WV	$59,440	$55,510	$28.58	140
Alexandria, LA	$59,100	$53,560	$28.41	140
Cape Girardeau, MO	$59,030	$50,340	$28.38	140
Brownsville, TX	$58,190	$47,320	$27.97	310
El Paso, TX	$58,140	$50,680	$27.95	800
Grand Island, NE	$57,860	$51,980	$27.82	80
Monroe, LA	$57,800	$51,740	$27.79	180
Gettysburg, PA	$57,720	$52,370	$27.75	80
McAllen, TX	$57,630	$48,350	$27.71	570
Charleston, WV	$57,600	$50,490	$27.69	260
San Angelo, TX	$57,410	$48,530	$27.60	130
Dothan, AL	$56,540	$47,790	$27.18	170
Aguadilla, PR	$56,460	$57,020	$27.15	120
Anniston, AL	$56,350	$54,570	$27.09	140
Weirton, WV	$56,210	$50,040	$27.03	70
Texarkana, TX	$55,330	$48,510	$26.60	110
Parkersburg, WV	$55,130	$46,020	$26.51	60
Laredo, TX	$54,950	$47,220	$26.42	200
Hattiesburg, MS	$54,210	$48,570	$26.06	160
Gadsden, AL	$53,720	$48,670	$25.83	90
Beckley, WV	$52,620	$48,060	$25.30	90
Kahului, HI	$52,500	$42,220	$25.24	280
San Juan, PR	$46,600	$41,200	$22.40	1,990
Mayaguez, PR	$36,580	$30,000	$17.59	80
Ponce, PR	$32,730	$27,240	$15.73	110
Arecibo, PR	$31,020	$25,620	$14.91	60

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Market Research Analysts and Marketing Specialists salary: questions

Where do market research analysts and marketing specialists make the most money?

In San Jose, CA, with an average of $154,130 a year, among the 388 metro areas we cover.

What is the average market research analysts and marketing specialists salary in the U.S.?

$89,490 a year nationwide (BLS OEWS national estimates, May 2025); the median is $78,760, so half of market research analysts and marketing specialists earn more than that and half less.

What salary should market research analysts and marketing specialists ask for?

Start from the figures for your city: the middle half of market research analysts and marketing specialists nationwide earn between $58,350 (25th percentile) and $108,310 (75th percentile). Newer workers usually start near the 25th percentile and experienced ones can ask for the 75th; each city page shows the local range. See how to read salary percentiles.

Which state pays market research analysts and marketing specialists the most?

Massachusetts, with a statewide average of $108,600 a year (BLS state estimates, May 2025).

Where is market research analysts and marketing specialists pay the lowest?

Arecibo, PR, at $31,020 a year on average. Lower pay often comes with lower prices: check the cost of living on each city page.

Sources and how to read this page

Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161.
U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.

Read the full methodology. Spotted an error? Tell us.