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Market Research Analysts and Marketing Specialists average salary by city in California
- San Jose$154,130
- San Francisco$130,760
- Los Angeles$95,930
- San Diego$93,680
- Oxnard$92,100
- Santa Maria$90,200
- Santa Rosa$88,910
- Santa Cruz$88,560
- Sacramento$87,650
- Napa$86,140
- Vallejo$81,900
- Hanford$81,460
- Redding$80,800
- Stockton$80,090
- Modesto$79,680
- Riverside$79,640
- Bakersfield$78,380
- San Luis Obispo$78,220
- Salinas$77,760
- Chico$76,540
- Yuba City$76,220
- Visalia$76,130
- Merced$75,290
- Fresno$73,030
- El Centro$68,110
Pay, take-home pay and cost of living
| City | Average | Median | 25th pct. | Take-home* | Cost of living |
|---|---|---|---|---|---|
| San Jose | $154,130 | $141,960 | $97,510 | $106,372 | 110 |
| San Francisco | $130,760 | $123,250 | $82,510 | $92,572 | 116 |
| Los Angeles | $95,930 | $82,990 | $64,060 | $71,487 | 114 |
| San Diego | $93,680 | $79,440 | $57,660 | $70,114 | 112 |
| Oxnard | $92,100 | $80,100 | $62,410 | $69,149 | 111 |
| Santa Maria | $90,200 | $79,710 | $60,700 | $67,989 | 109 |
| Santa Rosa | $88,910 | $78,810 | $64,050 | $67,202 | 108 |
| Santa Cruz | $88,560 | $78,880 | $60,540 | $66,988 | 110 |
| Sacramento | $87,650 | $78,630 | $57,480 | $66,432 | 107 |
| Napa | $86,140 | $81,440 | $62,850 | $65,510 | 113 |
| Vallejo | $81,900 | $73,470 | $55,620 | $62,922 | 108 |
| Hanford | $81,460 | $70,720 | $53,210 | $62,653 | 102 |
| Redding | $80,800 | $68,140 | $50,210 | $62,250 | 101 |
| Stockton | $80,090 | $73,650 | $51,510 | $61,817 | 105 |
| Modesto | $79,680 | $71,600 | $49,910 | $61,567 | 104 |
| Riverside | $79,640 | $69,840 | $52,000 | $61,542 | 106 |
| Bakersfield | $78,380 | $69,910 | $50,780 | $60,772 | 101 |
| San Luis Obispo | $78,220 | $66,660 | $53,380 | $60,673 | 109 |
| Salinas | $77,760 | $70,440 | $48,950 | $60,386 | 109 |
| Chico | $76,540 | $70,820 | $50,600 | $59,625 | 101 |
| Yuba City | $76,220 | $65,410 | $52,350 | $59,426 | 104 |
| Visalia | $76,130 | $66,330 | $50,060 | $59,369 | 100 |
| Merced | $75,290 | $65,640 | $47,760 | $58,846 | 98 |
| Fresno | $73,030 | $62,880 | $47,700 | $57,437 | 102 |
| El Centro | $68,110 | $60,540 | $45,930 | $54,369 | 95 |
*Average salary after federal and state taxes for a single filer; California State Disability Insurance (1.3% of wages, paid by employees) is not included. Cost of living: BEA price parity, U.S. = 100.
Market Research Analysts and Marketing Specialists salary in other states
Market Research Analysts and Marketing Specialists salary by city and state
More about pay in California
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
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