Market Research Analysts and Marketing Specialists pay range in Naples
New workers and the lowest-paid 10% earn about $43,430 a year or less, while the top 10% make $126,520 or more. The middle half of market research analysts and marketing specialists in Naples earn between $56,030 and $98,470.
- $43K10th
- $56K25th
- $75KMedian
- $98K75th
- $127K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $78,830 | $6,569 | $37.90 |
| Median | $75,280 | $6,273 | $36.19 |
| Entry level (25th percentile) | $56,030 | $4,669 | $26.94 |
| Experienced (75th percentile) | $98,470 | $8,206 | $47.34 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Naples vs. Florida and the U.S.
Market research analysts and marketing specialists in Naples earn about the same as the Florida average ($81,010) and 12% less than the U.S. average ($89,490). At the median the gap is -4% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Naples | $78,830 | $75,280 | $43,430 | $126,520 | 800 |
| Florida | $81,010 | $75,450 | $38,830 | $130,570 | 60,770 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Naples
On the average salary of $78,830, a single filer in Naples takes home about $64,287 a year, or $5,357 a month and $2,473 every two weeks. Taxes take 18% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
Is Naples a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Naples area are 3% above the U.S. average (BEA price parity 103.2), so the average $78,830 buys what about $76,386 would buy in a typical U.S. metro. This job pays 1.6 times the median wage of all jobs in Naples ($47,800). A typical home costs $556,339, or 7.1 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Florida cities
Naples ranks 8th of 22 Florida metro areas for this job; Fort Myers pays the most ($89,230).
- Fort Myers$89,230
- Sarasota$84,790
- Jacksonville$84,340
- Orlando$82,300
- Miami$82,060
- Palm Bay$81,190
- Lakeland$80,540
- Naples$78,830
- Tampa$78,680
- Wildwood$78,580
All Market Research Analysts and Marketing Specialists salaries in Florida
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Naples: questions
How much do market research analysts and marketing specialists make an hour in Naples?
$37.90 an hour on average, and $36.19 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Naples?
The lowest-paid 10% earn about $43,430 a year and the 25th percentile is $56,030, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Naples?
About $64,287 a year ($5,357 a month) for a single filer on the average salary of $78,830. Florida has no state income tax.
Do market research analysts and marketing specialists earn more in Naples than elsewhere?
The average here is 12% less than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Naples-Marco Island, FL (34940). Relative standard error of the mean wage: 1.9%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
- Job concentration: location quotient 0.79, this job is less common than in the U.S. overall (location quotient 0.79).
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