Market Research Analysts and Marketing Specialists pay range in Springfield
New workers and the lowest-paid 10% earn about $48,570 a year or less, while the top 10% make $147,360 or more. The middle half of market research analysts and marketing specialists in Springfield earn between $62,430 and $122,510.
- $49K10th
- $62K25th
- $86KMedian
- $123K75th
- $147K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $92,290 | $7,691 | $44.37 |
| Median | $85,970 | $7,164 | $41.33 |
| Entry level (25th percentile) | $62,430 | $5,202 | $30.01 |
| Experienced (75th percentile) | $122,510 | $10,209 | $58.90 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Market Research Analysts and Marketing Specialists pay in Springfield vs. Massachusetts and the U.S.
Market research analysts and marketing specialists in Springfield earn 15% less than the Massachusetts average ($108,600) and 3% more than the U.S. average ($89,490). At the median the gap is +9% against the U.S. median of $78,760.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Springfield | $92,290 | $85,970 | $48,570 | $147,360 | 1,050 |
| Massachusetts | $108,600 | $101,810 | $58,090 | $166,970 | 39,710 |
| United States | $89,490 | $78,760 | $43,390 | $155,480 | 899,580 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Market Research Analysts and Marketing Specialists salary after taxes in Springfield
On the average salary of $92,290, a single filer in Springfield takes home about $69,462 a year, or $5,788 a month and $2,672 every two weeks. Taxes take 25% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Massachusetts Paid Family and Medical Leave premiums are not included.
Is Springfield a good place for market research analysts and marketing specialists? Pay vs. cost of living
Prices in the Springfield area are 4% below the U.S. average (BEA price parity 96.1), so the average $92,290 buys what about $96,074 would buy in a typical U.S. metro. This job pays 1.7 times the median wage of all jobs in Springfield ($51,930). A typical home costs $376,017, or 4.1 years of this average salary before tax.
Market Research Analysts and Marketing Specialists salary in other Massachusetts cities
Springfield ranks 3rd of 6 Massachusetts metro areas for this job; Boston pays the most ($109,840).
- Boston$109,840
- Worcester$96,080
- Springfield$92,290
- Pittsfield$89,290
- Barnstable$89,040
- Amherst$82,990
All Market Research Analysts and Marketing Specialists salaries in Massachusetts
Highest-paying cities for market research analysts and marketing specialists
San Jose, CA pays this job the most of the metro areas we cover ($154,130).
- San Jose, CA$154,130
- San Francisco, CA$130,760
- Seattle, WA$116,050
- Boston, MA$109,840
- Durham, NC$107,080
Market Research Analysts and Marketing Specialists salary by city
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Market Research Analysts and Marketing Specialists salary in Springfield: questions
How much do market research analysts and marketing specialists make an hour in Springfield?
$44.37 an hour on average, and $41.33 at the median (BLS, May 2025).
What is the entry-level market research analysts and marketing specialists salary in Springfield?
The lowest-paid 10% earn about $48,570 a year and the 25th percentile is $62,430, a fair guide to starting pay.
What is the market research analysts and marketing specialists take-home pay in Springfield?
About $69,462 a year ($5,788 a month) for a single filer on the average salary of $92,290. Massachusetts Paid Family and Medical Leave premiums are not included.
Do market research analysts and marketing specialists earn more in Springfield than elsewhere?
The average here is 3% more than the U.S. average for this job ($89,490).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Springfield, MA (44140). Relative standard error of the mean wage: 1.3%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Massachusetts Paid Family and Medical Leave premiums are not included.
- Job concentration: location quotient 0.90, this job is about as common as in the U.S. overall.
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