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Market Research Analysts and Marketing Specialists average salary by city in Missouri
- St. Louis$80,740
- Kansas City$80,300
- Columbia$72,440
- Jefferson City$70,000
- St. Joseph$69,390
- Springfield$62,730
- Joplin$62,110
- Cape Girardeau$59,030
Pay, take-home pay and cost of living
| City | Average | Median | 25th pct. | Take-home* | Cost of living |
|---|---|---|---|---|---|
| St. Louis | $80,740 | $74,130 | $51,060 | $61,966 | 95 |
| Kansas City | $80,300 | $72,580 | $56,080 | $61,681 | 93 |
| Columbia | $72,440 | $64,720 | $51,390 | $57,324 | 89 |
| Jefferson City | $70,000 | $62,460 | $48,250 | $55,722 | 88 |
| St. Joseph | $69,390 | $58,530 | $43,420 | $55,322 | 86 |
| Springfield | $62,730 | $57,280 | $40,010 | $50,573 | 89 |
| Joplin | $62,110 | $55,050 | $41,810 | $50,104 | 86 |
| Cape Girardeau | $59,030 | $50,340 | $40,430 | $47,774 | 86 |
*Average salary after federal and state taxes for a single filer; includes St. Louis's local income tax (1%); the 1% earnings tax applies to people who live or work in Kansas City or St. Louis itself, not in the suburbs. Cost of living: BEA price parity, U.S. = 100.
Market Research Analysts and Marketing Specialists salary in other states
Market Research Analysts and Marketing Specialists salary by city and state
More about pay in Missouri
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
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