SOC 13-1161 · Enid, OK metro

Market Research Analysts and Marketing Specialists Salary in Enid, OK

The average salary for market research analysts and marketing specialists in Enid, Oklahoma is $64,440 a year ($30.98 an hour), according to BLS estimates for May 2025. The median is $59,510: half of the 70 people in this job in the Enid, OK metro area earn more than that, half earn less. That average is 28% less than the U.S. average for this job ($89,490).

$64,440average per year

$30.98 / hourMedian $59,510Take-home ≈ $51,603

  • $20K10th
  • $31K25th
  • $60KMedian
  • $96K75th
  • $105K90th

median average · bar = middle 50% of workers · how to read it

70people in this job
-28%vs U.S. average
#4 of 4Oklahoma metros
84cost of living (U.S. = 100)
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Market Research Analysts and Marketing Specialists pay range in Enid

New workers and the lowest-paid 10% earn about $19,880 a year or less, while the top 10% make $105,130 or more. The middle half of market research analysts and marketing specialists in Enid earn between $31,330 and $95,760.

  • $20K10th
  • $31K25th
  • $60KMedian
  • $96K75th
  • $105K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$64,440$5,370$30.98
Median$59,510$4,959$28.61
Entry level (25th percentile)$31,330$2,611$15.06
Experienced (75th percentile)$95,760$7,980$46.04

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Market Research Analysts and Marketing Specialists pay in Enid vs. Oklahoma and the U.S.

Market research analysts and marketing specialists in Enid earn 7% less than the Oklahoma average ($69,590) and 28% less than the U.S. average ($89,490). At the median the gap is -24% against the U.S. median of $78,760.

AreaAverageMedian10th pct.90th pct.Jobs
Enid$64,440$59,510$19,880$105,13070
Oklahoma$69,590$61,940$33,890$114,0106,620
United States$89,490$78,760$43,390$155,480899,580

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Market Research Analysts and Marketing Specialists salary after taxes in Enid

On the average salary of $64,440, a single filer in Enid takes home about $51,603 a year, or $4,300 a month and $1,985 every two weeks. Taxes take 20% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Oklahoma paycheck calculator: try your own salary

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Is Enid a good place for market research analysts and marketing specialists? Pay vs. cost of living

Prices in the Enid area are 16% below the U.S. average (BEA price parity 84.3), so the average $64,440 buys what about $76,469 would buy in a typical U.S. metro. This job pays 1.5 times the median wage of all jobs in Enid ($40,500). A typical home costs $144,157, or 2.2 years of this average salary before tax.

See what $64,440 is worth in another city

Market Research Analysts and Marketing Specialists salary in other Oklahoma cities

Enid ranks 4th of 4 Oklahoma metro areas for this job; Lawton pays the most ($72,940).

All Market Research Analysts and Marketing Specialists salaries in Oklahoma

Highest-paying cities for market research analysts and marketing specialists

San Jose, CA pays this job the most of the metro areas we cover ($154,130).

Market Research Analysts and Marketing Specialists salary by city

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Market Research Analysts and Marketing Specialists salary in Enid: questions

How much do market research analysts and marketing specialists make an hour in Enid?

$30.98 an hour on average, and $28.61 at the median (BLS, May 2025).

What is the entry-level market research analysts and marketing specialists salary in Enid?

The lowest-paid 10% earn about $19,880 a year and the 25th percentile is $31,330, a fair guide to starting pay.

What is the market research analysts and marketing specialists take-home pay in Enid?

About $51,603 a year ($4,300 a month) for a single filer on the average salary of $64,440.

Do market research analysts and marketing specialists earn more in Enid than elsewhere?

The average here is 28% less than the U.S. average for this job ($89,490).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 13-1161; area Enid, OK (21420). Relative standard error of the mean wage: 3.3%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.54, this job is less common than in the U.S. overall (location quotient 0.54).

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