Marketing Managers pay range in Bakersfield
New workers and the lowest-paid 10% earn about $87,740 a year or less, while the top 10% make $271,050 or more. The middle half of marketing managers in Bakersfield earn between $113,810 and $199,640.
- $88K10th
- $114K25th
- $150KMedian
- $200K75th
- $271K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $163,630 | $13,636 | $78.67 |
| Median | $149,960 | $12,497 | $72.10 |
| Entry level (25th percentile) | $113,810 | $9,484 | $54.72 |
| Experienced (75th percentile) | $199,640 | $16,637 | $95.98 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Marketing Managers pay in Bakersfield vs. California and the U.S.
Marketing managers in Bakersfield earn 21% less than the California average ($207,860) and 8% less than the U.S. average ($177,770). At the median the gap is -10% against the U.S. median of $166,790.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Bakersfield | $163,630 | $149,960 | $87,740 | $271,050 | 240 |
| California | $207,860 | $193,620 | $104,370 | $326,400 | 54,660 |
| United States | $177,770 | $166,790 | $90,260 | $293,610 | 395,240 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Marketing Managers salary after taxes in Bakersfield
On the average salary of $163,630, a single filer in Bakersfield takes home about $111,982 a year, or $9,332 a month and $4,307 every two weeks. Taxes take 32% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Is Bakersfield a good place for marketing managers? Pay vs. cost of living
Prices in the Bakersfield area are in line with the U.S. average (BEA price parity 100.9), so the average $163,630 buys what about $162,193 would buy in a typical U.S. metro. This job pays 3.2 times the median wage of all jobs in Bakersfield ($47,470). A typical home costs $364,264, or 2.2 years of this average salary before tax.
Marketing Managers salary in other California cities
Bakersfield ranks 16th of 24 California metro areas for this job; San Jose pays the most ($255,360).
- San Jose$255,360
- San Francisco$235,920
- Los Angeles$193,390
- San Diego$192,390
- Sacramento$187,120
- Santa Maria$181,920
- Oxnard$181,870
- Santa Cruz$181,210
- Napa$179,310
- Bakersfield$163,630
Highest-paying cities for marketing managers
San Jose, CA pays this job the most of the metro areas we cover ($255,360).
- San Jose, CA$255,360
- San Francisco, CA$235,920
- Boston, MA$216,770
- Boulder, CO$210,910
- New York, NY$207,770
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Marketing Managers salary in Bakersfield: questions
How much do marketing managers make an hour in Bakersfield?
$78.67 an hour on average, and $72.10 at the median (BLS, May 2025).
What is the entry-level marketing managers salary in Bakersfield?
The lowest-paid 10% earn about $87,740 a year and the 25th percentile is $113,810, a fair guide to starting pay.
What is the marketing managers take-home pay in Bakersfield?
About $111,982 a year ($9,332 a month) for a single filer on the average salary of $163,630. California State Disability Insurance (1.3% of wages, paid by employees) is not included.
Do marketing managers earn more in Bakersfield than elsewhere?
The average here is 8% less than the U.S. average for this job ($177,770).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area Bakersfield-Delano, CA (12540). Relative standard error of the mean wage: 1.8%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
- Job concentration: location quotient 0.28, this job is less common than in the U.S. overall (location quotient 0.28).
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