Marketing Managers pay range in Boise
New workers and the lowest-paid 10% earn about $88,410 a year or less, while the top 10% make $254,990 or more. The middle half of marketing managers in Boise earn between $106,200 and $208,000.
- $88K10th
- $106K25th
- $160KMedian
- $208K75th
- $255K90th
median average · bar = middle 50% of workers · how to read it
| Pay level | Per year | Per month | Per hour* |
|---|---|---|---|
| Average | $161,750 | $13,479 | $77.76 |
| Median | $159,930 | $13,328 | $76.89 |
| Entry level (25th percentile) | $106,200 | $8,850 | $51.06 |
| Experienced (75th percentile) | $208,000 | $17,333 | $100.00 |
*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.
Marketing Managers pay in Boise vs. Idaho and the U.S.
Marketing managers in Boise earn 7% more than the Idaho average ($150,750) and 9% less than the U.S. average ($177,770). At the median the gap is -4% against the U.S. median of $166,790.
| Area | Average | Median | 10th pct. | 90th pct. | Jobs |
|---|---|---|---|---|---|
| Boise | $161,750 | $159,930 | $88,410 | $254,990 | 780 |
| Idaho | $150,750 | $142,090 | $76,690 | $251,590 | 1,320 |
| United States | $177,770 | $166,790 | $90,260 | $293,610 | 395,240 |
State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.
Marketing Managers salary after taxes in Boise
On the average salary of $161,750, a single filer in Boise takes home about $114,358 a year, or $9,530 a month and $4,398 every two weeks. Taxes take 29% of gross pay.
Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Idaho's zero bracket uses the latest published amount ($4,811, 2025).
Is Boise a good place for marketing managers? Pay vs. cost of living
Prices in the Boise area are 2% below the U.S. average (BEA price parity 98.4), so the average $161,750 buys what about $164,395 would buy in a typical U.S. metro. This job pays 3.3 times the median wage of all jobs in Boise ($49,100). A typical home costs $496,288, or 3.1 years of this average salary before tax.
Marketing Managers salary in other Idaho cities
Boise ranks 1st of 3 Idaho metro areas for this job, the best-paid in the state.
- Boise$161,750
- Idaho Falls$144,820
- Coeur d'Alene$127,160
Highest-paying cities for marketing managers
San Jose, CA pays this job the most of the metro areas we cover ($255,360).
- San Jose, CA$255,360
- San Francisco, CA$235,920
- Boston, MA$216,770
- Boulder, CO$210,910
- New York, NY$207,770
Does this match what you are paid?
Anonymous, no account. Results update as visitors answer.
Share your pay anonymously
Marketing Managers salary in Boise: questions
How much do marketing managers make an hour in Boise?
$77.77 an hour on average, and $76.89 at the median (BLS, May 2025).
What is the entry-level marketing managers salary in Boise?
The lowest-paid 10% earn about $88,410 a year and the 25th percentile is $106,200, a fair guide to starting pay.
What is the marketing managers take-home pay in Boise?
About $114,358 a year ($9,530 a month) for a single filer on the average salary of $161,750. Idaho's zero bracket uses the latest published amount ($4,811, 2025).
Do marketing managers earn more in Boise than elsewhere?
The average here is 9% less than the U.S. average for this job ($177,770).
Sources and how to read this page
- Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2021; area Boise City, ID (14260). Relative standard error of the mean wage: 7.4%.
- U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
- Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
- Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
- Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules). Idaho's zero bracket uses the latest published amount ($4,811, 2025).
- Job concentration: location quotient 0.78, this job is less common than in the U.S. overall (location quotient 0.78).
Read the full methodology. Spotted an error? Tell us.