SOC 41-2031 · Lakeland-Winter Haven, FL metro

Retail Salespersons Salary in Lakeland, FL

The average salary for retail salespersons in Lakeland, Florida is $34,650 a year ($16.66 an hour), according to BLS estimates for May 2025. The median is $31,820: half of the 8,220 people in this job in the Lakeland-Winter Haven, FL metro area earn more than that, half earn less. That average is 7% less than the U.S. average for this job ($37,310).

$34,650average per year

$16.66 / hourMedian $31,820Take-home ≈ $30,021

  • $27K10th
  • $28K25th
  • $32KMedian
  • $36K75th
  • $44K90th

median average · bar = middle 50% of workers · how to read it

8,220people in this job
-7%vs U.S. average
#18 of 22Florida metros
97cost of living (U.S. = 100)
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Retail Salespersons pay range in Lakeland

New workers and the lowest-paid 10% earn about $27,400 a year or less, while the top 10% make $44,340 or more. The middle half of retail salespersons in Lakeland earn between $28,440 and $36,320.

  • $27K10th
  • $28K25th
  • $32KMedian
  • $36K75th
  • $44K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$34,650$2,888$16.66
Median$31,820$2,652$15.30
Entry level (25th percentile)$28,440$2,370$13.67
Experienced (75th percentile)$36,320$3,027$17.46

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Retail Salespersons pay in Lakeland vs. Florida and the U.S.

Retail salespersons in Lakeland earn 4% less than the Florida average ($36,000) and 7% less than the U.S. average ($37,310). At the median the gap is -10% against the U.S. median of $35,410.

AreaAverageMedian10th pct.90th pct.Jobs
Lakeland$34,650$31,820$27,400$44,3408,220
Florida$36,000$34,010$28,330$46,130333,460
United States$37,310$35,410$27,210$47,8903,897,860

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Retail Salespersons salary after taxes in Lakeland

On the average salary of $34,650, a single filer in Lakeland takes home about $30,021 a year, or $2,502 a month and $1,155 every two weeks. Taxes take 13% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.

Florida paycheck calculator: try your own salary

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Is Lakeland a good place for retail salespersons? Pay vs. cost of living

Prices in the Lakeland area are 3% below the U.S. average (BEA price parity 97.1), so the average $34,650 buys what about $35,670 would buy in a typical U.S. metro. This job pays 0.7 times the median wage of all jobs in Lakeland ($46,140). A typical home costs $298,816, or 8.6 years of this average salary before tax.

See what $34,650 is worth in another city

Retail Salespersons salary in other Florida cities

Lakeland ranks 18th of 22 Florida metro areas for this job; Naples pays the most ($38,270).

All Retail Salespersons salaries in Florida

Highest-paying cities for retail salespersons

San Jose, CA pays this job the most of the metro areas we cover ($47,420).

Retail Salespersons salary by city

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Reviewed before it counts. Retail Salespersons in Lakeland, FL.

Retail Salespersons salary in Lakeland: questions

How much do retail salespersons make an hour in Lakeland?

$16.66 an hour on average, and $15.30 at the median (BLS, May 2025).

What is the entry-level retail salespersons salary in Lakeland?

The lowest-paid 10% earn about $27,400 a year and the 25th percentile is $28,440, a fair guide to starting pay.

What is the retail salespersons take-home pay in Lakeland?

About $30,021 a year ($2,502 a month) for a single filer on the average salary of $34,650. Florida has no state income tax.

Do retail salespersons earn more in Lakeland than elsewhere?

The average here is 7% less than the U.S. average for this job ($37,310).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 41-2031; area Lakeland-Winter Haven, FL (29460). Relative standard error of the mean wage: 0.7%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and no state income tax.
  • Job concentration: location quotient 1.24, this job is about as common as in the U.S. overall.

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