SOC 11-2022 · Santa Cruz-Watsonville, CA metro

Sales Managers Salary in Santa Cruz, CA

The average salary for sales managers in Santa Cruz, California is $136,610 a year ($65.68 an hour), according to BLS estimates for May 2025. The median is $117,090: half of the 520 people in this job in the Santa Cruz-Watsonville, CA metro area earn more than that, half earn less. That average is 17% less than the U.S. average for this job ($164,350).

$136,610average per year

$65.68 / hourMedian $117,090Take-home ≈ $96,026

  • $61K10th
  • $78K25th
  • $117KMedian
  • $167K75th
  • $242K90th

median average · bar = middle 50% of workers · how to read it

520people in this job
-17%vs U.S. average
#7 of 25California metros
110cost of living (U.S. = 100)
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Sales Managers pay range in Santa Cruz

New workers and the lowest-paid 10% earn about $60,690 a year or less, while the top 10% make $241,950 or more. The middle half of sales managers in Santa Cruz earn between $78,340 and $166,870.

  • $61K10th
  • $78K25th
  • $117KMedian
  • $167K75th
  • $242K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$136,610$11,384$65.68
Median$117,090$9,758$56.29
Entry level (25th percentile)$78,340$6,528$37.66
Experienced (75th percentile)$166,870$13,906$80.23

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Managers pay in Santa Cruz vs. California and the U.S.

Sales managers in Santa Cruz earn 15% less than the California average ($160,260) and 17% less than the U.S. average ($164,350). At the median the gap is -21% against the U.S. median of $148,270.

AreaAverageMedian10th pct.90th pct.Jobs
Santa Cruz$136,610$117,090$60,690$241,950520
California$160,260$134,910$64,430$300,580112,440
United States$164,350$148,270$73,170$290,540637,080

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Managers salary after taxes in Santa Cruz

On the average salary of $136,610, a single filer in Santa Cruz takes home about $96,026 a year, or $8,002 a month and $3,693 every two weeks. Taxes take 30% of gross pay.

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.

California paycheck calculator: try your own salary

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Is Santa Cruz a good place for sales managers? Pay vs. cost of living

Prices in the Santa Cruz area are 10% above the U.S. average (BEA price parity 109.9), so the average $136,610 buys what about $124,308 would buy in a typical U.S. metro. This job pays 2.1 times the median wage of all jobs in Santa Cruz ($54,730). A typical home costs $1,157,157, or 8.5 years of this average salary before tax.

See what $136,610 is worth in another city

Sales Managers salary in other California cities

Santa Cruz ranks 7th of 25 California metro areas for this job; San Jose pays the most ($213,250).

All Sales Managers salaries in California

Highest-paying cities for sales managers

New York, NY pays this job the most of the metro areas we cover ($233,770).

Sales Managers salary by city

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Reviewed before it counts. Sales Managers in Santa Cruz, CA.

Sales Managers salary in Santa Cruz: questions

How much do sales managers make an hour in Santa Cruz?

$65.68 an hour on average, and $56.30 at the median (BLS, May 2025).

What is the entry-level sales managers salary in Santa Cruz?

The lowest-paid 10% earn about $60,690 a year and the 25th percentile is $78,340, a fair guide to starting pay.

What is the sales managers take-home pay in Santa Cruz?

About $96,026 a year ($8,002 a month) for a single filer on the average salary of $136,610. California State Disability Insurance (1.3% of wages, paid by employees) is not included.

Do sales managers earn more in Santa Cruz than elsewhere?

The average here is 17% less than the U.S. average for this job ($164,350).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2022; area Santa Cruz-Watsonville, CA (42100). Relative standard error of the mean wage: 1.9%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2025 rules). California State Disability Insurance (1.3% of wages, paid by employees) is not included.
  • Job concentration: location quotient 1.29, this job is 1.3 times as concentrated as in the U.S. overall.

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