SOC 11-2022 · La Crosse-Onalaska, WI-MN metro

Sales Managers Salary in La Crosse, WI

The average salary for sales managers in La Crosse, Wisconsin is $138,380 a year ($66.53 an hour), according to BLS estimates for May 2025. The median is $127,740: half of the 220 people in this job in the La Crosse-Onalaska, WI-MN metro area earn more than that, half earn less. That average is 16% less than the U.S. average for this job ($164,350).

$138,380average per year

$66.53 / hourMedian $127,740Take-home ≈ $99,155

  • $73K10th
  • $98K25th
  • $128KMedian
  • $165K75th
  • $214K90th

median average · bar = middle 50% of workers · how to read it

220people in this job
-16%vs U.S. average
#11 of 13Wisconsin metros
92cost of living (U.S. = 100)
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Sales Managers pay range in La Crosse

New workers and the lowest-paid 10% earn about $72,560 a year or less, while the top 10% make $213,610 or more. The middle half of sales managers in La Crosse earn between $98,090 and $165,260.

  • $73K10th
  • $98K25th
  • $128KMedian
  • $165K75th
  • $214K90th

median average · bar = middle 50% of workers · how to read it

Pay levelPer yearPer monthPer hour*
Average$138,380$11,532$66.53
Median$127,740$10,645$61.41
Entry level (25th percentile)$98,090$8,174$47.16
Experienced (75th percentile)$165,260$13,772$79.45

*Hourly figures assume 2,080 paid hours a year. Hourly to annual salary.

Sales Managers pay in La Crosse vs. Wisconsin and the U.S.

Sales managers in La Crosse earn 8% less than the Wisconsin average ($149,600) and 16% less than the U.S. average ($164,350). At the median the gap is -14% against the U.S. median of $148,270.

AreaAverageMedian10th pct.90th pct.Jobs
La Crosse$138,380$127,740$72,560$213,610220
Wisconsin$149,600$134,870$76,330$222,11010,480
United States$164,350$148,270$73,170$290,540637,080

State and U.S. rows: BLS statewide and national estimates, May 2025, which include rural areas.

Sales Managers salary after taxes in La Crosse

On the average salary of $138,380, a single filer in La Crosse takes home about $99,155 a year, or $8,263 a month and $3,814 every two weeks. Taxes take 28% of gross pay.

The La Crosse-Onalaska, WI-MN metro area crosses state lines, so take-home pay depends on the state where you work:

StatePer yearPer month
Working in WI$99,155$8,263
Working in MN$97,819$8,152

Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).

Wisconsin paycheck calculator: try your own salary

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Is La Crosse a good place for sales managers? Pay vs. cost of living

Prices in the La Crosse area are 8% below the U.S. average (BEA price parity 91.8), so the average $138,380 buys what about $150,792 would buy in a typical U.S. metro. This job pays 2.6 times the median wage of all jobs in La Crosse ($48,260). A typical home costs $335,330, or 2.4 years of this average salary before tax.

See what $138,380 is worth in another city

Sales Managers salary in other Wisconsin cities

La Crosse ranks 11th of 13 Wisconsin metro areas for this job; Madison pays the most ($157,590).

All Sales Managers salaries in Wisconsin

Highest-paying cities for sales managers

New York, NY pays this job the most of the metro areas we cover ($233,770).

Sales Managers salary by city

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Reviewed before it counts. Sales Managers in La Crosse, WI.

Sales Managers salary in La Crosse: questions

How much do sales managers make an hour in La Crosse?

$66.53 an hour on average, and $61.42 at the median (BLS, May 2025).

What is the entry-level sales managers salary in La Crosse?

The lowest-paid 10% earn about $72,560 a year and the 25th percentile is $98,090, a fair guide to starting pay.

What is the sales managers take-home pay in La Crosse?

About $99,155 a year ($8,263 a month) for a single filer on the average salary of $138,380.

Do sales managers earn more in La Crosse than elsewhere?

The average here is 16% less than the U.S. average for this job ($164,350).

Sources and how to read this page

  • Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates for metropolitan areas. SOC code 11-2022; area La Crosse-Onalaska, WI-MN (29100). Relative standard error of the mean wage: 2.0%.
  • U.S. and statewide figures: BLS OEWS national and state estimates, May 2025, every employer including rural areas.
  • Cost of living: Bureau of Economic Analysis regional price parities (RPP), 2024; 100 = U.S. average.
  • Home value: Zillow Home Value Index. Typical-wage figure: OEWS all occupations, same metro.
  • Take-home pay: Single filer, standard deduction: federal income tax (2026 brackets), Social Security, Medicare and state income tax (2026 rules).
  • Job concentration: location quotient 0.63, this job is less common than in the U.S. overall (location quotient 0.63).

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